Our Story
We are a small family business located in Eau Claire, WI.
In a backyard not so long ago....Anthony Nied starting seeding his grass lawn with a variety of different flowering plants! He is on a mission to eliminate the use of lawn chemicals and support pollinators.
In 2010 Anthony was a conventional lawn care applicator spraying weeds with hazardous chemicals. "When I wasn't able to hug my wife or kids when I got home because I was covered in chemicals, I knew I had to make a drastic change." Nied said. He went on to start Safe & Simple Organic Lawns which focused on creating a healthy lawn by focusing on the soil first. In 2018 he started seeding clover into grass lawns to reduce the need for fertilizing, watering, and mowing. "Clover used to be in all grass seed sold in America, decades ago before the widespread use of chemical pesticides. It has so many benefits for the homeowner and the planet, it's a no brainer," Nied Said. "To further support pollinators we started adding in other low growing wildflowers that grow well in a lawn setting like creeping thyme and self-heal."
With degrees in Horticulture and Business and over 20 years of experience, Anthony and his family have grown Flawn Seed Kits into a nationally recognized brand available in hundreds of independent garden centers and we invite you along on the journey to a chemical free property that is safe for people, pets, and the environment.
OUR PURPOSE
We're on a mission to improve the quality of life and the environment!
The Problem with Lawns
HARMFUL CHEMICALS
70-80 Million Pounds
Each year 70-80 Million pounds of pesticides are used to keep lawns looking "neat". - Clean Water Action
WASTE OF MONEY
$184 Billion
Americans spent $1845 Billion in 2025 to maintain their lawns.
- IBISWorld US
HABITAT LOSS
50 Million Acres
There is an estimated 50 million acres of turf grass in the United States. - Penn State University
LAWN POLLUTION
800 Million Gallons of Gas
Lawns use nearly 800 Million gallons of gas annually and produce over 30 Million tons of pollutants. - Environment America
THE SOLUTION
Flawns to the Rescue!
- Order and spread a custom blend of pollinator friendly seeds into your existing lawn to create a Flawn.
- Reduced mowing, fertilizing and watering lowers maintenance costs by an average of $1,700 per year.
- Reduced maintenance saves you time.
- Flowering lawns support beneficial pollinating insects like butterflies and bees.
- Flowering lawns capture and store more carbon than grass lawns making your property greener.
- It's a simple, one-time DIY conversion—no grass removal required.